Atlético-MG and Betano announced the renewal of the master sponsorship contract for the upcoming season.
The partnership, which began in January 2021, will continue to appear on the most noble space on the official uniform of the Minas Gerais team’s players.
Betano will have a customized box at the Atlético-MG stadium
The expanded agreement also covers the master sponsorship of Atlético’s women’s football team and properties at Arena MRV, such as a customized branded box and possibilities for activations at the stadium.
“We are committed to expansion, in an agreement that will also include the club’s women’s football team, which has great potential to grow even further and is going through an important period of restructuring,” highlighted the bookmaker in a statement.
In this way, according to the company, the sponsorship strengthens the long-standing successful partnership between the brands, with important pillars such as encouraging sports and promoting positive experiences for football fans.
“With the properties at Arena MRV, we will be even closer to the public, planning activations, generating engagement and special moments between the fans, Betano and the club”, he added.
The president of Clube Atlético Mineiro, Sérgio Coelho, emphasized the importance of the renewal: “Among the bets, Betano is one of the largest and most prestigious in the world.”
“So, it is expanding the contract with Galo because it has reaped results. This is only possible when you have a great and rapidly growing brand, like Galo’s”, he added.
Bookmaker gives R$1,000 in credit on the platform
Therefore, to celebrate the partnership, Betano held Betano Day, a special event at Arena MRV. The action was attended by 60 Galo fans and Betano customers, who enjoyed unique experiences and participated in exclusive challenges.
“We made Betano Day a date that will be remembered forever by Galo fans, with activations designed exclusively for the Minas Gerais club”, says the club.
“We gave away gifts and gave away prizes to those who participated in the event on the 25th. It was a great party to celebrate the new agreement with Atlético.”
In total, R$10,000 in betting credits were distributed as prizes. Then, fans who achieved the best scores received R$1,000 in betting credits on the Betano platform and ‘CRAQUE BETANO‘ trophies.
The winning fan of each session took home the Betano Trophy and two 2024 season tickets. Thus, the highest scoring men and women won tickets for access to all Atlético home games in 2024.
