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Fluminense, one of the most traditional clubs in Brazilian football, is exchanging Betano for Superbet as master sponsor.

Superbet currently sponsors São Paulo and is negotiating with other prominent clubs on the national scene. The betting company is interested in stamping its brand on the most valuable part of the tricolor shirt.

Thus, aiming not only to expose the brand, but also to strengthen its presence in the Brazilian sports market.

According to information released by journalist Victor Lessa, the contract being negotiated between Fluminense and Superbet has significant figures, potentially reaching up to R$150 million over three seasons.

This significant amount reflects not only the commercial value of the current Libertadores champion club, but also the confidence and growth potential that Superbet sees in this partnership.

In addition to the financial aspect, it is important to highlight the strategic moment in which this negotiation is taking place.

With the Recopa Sul-Americana, a tournament of international relevance, approaching, Fluminense’s visibility is on the rise, creating an opportunity to announce a new master sponsorship.

Fluminense, Betano and Superbet

However, despite progress in negotiations with Superbet, Fluminense still needs to resolve outstanding issues with its current sponsor, Betano.

The current contract, signed in 2022, has clauses that must be respected, including a termination fine, the details of which have not been publicly disclosed.


Amid this transition process, Fluminense’s management has demonstrated its ability to seek new revenue opportunities, seeking to maximize the club’s financial potential.

After all, the club won an unprecedented continental title last year and competed in the Club World Cup. On that occasion, the team led by Fernando Diniz was beaten by Pep Guardiola’s Manchester City.

Upcoming appointments

  • LDU (Away): 02/22, at 9:30 pm (Brasília time) – Recopa Sul-Americana
  • Flamengo (Away): 02/25, at 4pm (Brasília time) – Campeonato Carioca
  • LDU (Home): 02/29, at 9:30 pm (Brasília time) – Recopa Sul-Americana