Betting company Bet7k, recognized as one of the main supporters of volleyball in Brazil, announced a strategic partnership with Darlan, one of the standout players on the Brazilian men’s volleyball team.
The contract for this partnership extends until December 31st of this year.
Darlan will act as a brand ambassador, participating in several initiatives that include producing content for social networks and activations, as well as special actions aimed at fans of the sport.
At 21 years old and with an impressive height of 1.92m, Darlan is one of the rising stars on the national volleyball scene.
His performance as an opposite player was crucial to Brazil’s place in the Paris-24 Olympics, being the main scorer during the Pre-Olympics held last year.
Furthermore, his contribution was fundamental to winning the gold medal at the Pan American Games in Santiago, in 2023.
In his statement about the partnership, Darlan expressed his satisfaction and confidence in the success of the collaboration: “It will be a successful partnership. I am happy to see a brand that is so present in volleyball entrusting me with the mission of being their ambassador in the sport.
Because of everything they had to say to me, Bet7k carried out a study of the market and, rationally, they decided to bet on me. And that’s how fans should deal with betting, with great reason and responsibility.”
Bet7k: the Brazilian volleyball betting house
Recognized as the official betting site for Brazilian volleyball, the brand is deeply integrated into the sports scene.
Currently, Bet7k is present on the uniforms of the national teams and holds the naming rights for the Superliga Bet7k 23/24, both men’s and women’s.
In addition, it supports other competitions organized by the Brazilian Volleyball Confederation, such as the Bet7k Super Cup, Bet7k Copa do Brasil and Bet7k Beach Vôlei Circuit.
Talita Lacerda, CEO of Bet7k, spoke about the new partnership: “We are very happy to contribute to the growth of Brazilian sport. We know the tradition of national volleyball and the many joys that this sport has already brought to our country.
Having Darlan with us fills us with pride and effectively personifies our entire involvement with the sport.”
Rene Salviano, CEO of the Heatmap agency, highlighted the synergy between Darlan and the Bet7k brand, emphasizing the importance of connecting the brand to one of the main talents in current volleyball.
“Bet7k is the brand in the segment that supports Brazilian volleyball and all the main competitions, a winning sport that is a reference throughout the world. Darlan is synonymous with everything the brand seeks and we are happy to connect one of the main volleyball phenomena today.”
