Sportradar is pleased to announce that it has been recognized with two prestigious honors at the European iGaming Awards during ICE Barcelona. The company’s innovative Alpha Odds solution was honored in two competitive categories, continuing to solidify Sportradar as a leader in the online gaming industry.
The European iGaming Awards, a benchmark of excellence in the sector, celebrate achievements and innovative advances that redefine the gaming experience. Thus, Alpha Odds received recognition in the following categories:
• Innovation of the Year 2024: Celebrating the pinnacle of innovation and creative thinking in iGaming.
• Best Innovation in Sports Betting: Honoring extraordinary advances in the field of sports betting.
A service currently offered through Sportradar’s Managed Trading Services (MTS), Alpha Odds leverages AI-driven odds personalization technology to provide personalized betting prices for sports betting operators.
This way, Alpha Odds recalculates the financial projection in real time. This allows operators to manage liability with unparalleled precision, reduce risk and increase profitability. Since its launch, Alpha Odds has generated an average of 13% improvement in sports betting margin performance using the solution.
Through Alpha Odds, MTS continues to optimize trading strategies and increase sports betting profitability, while reinforcing Sportradar’s position as a trusted technology partner for operators around the world.
About Sportradar
Sportradar Group, founded in 2001, is a leading global sports technology company that creates immersive experiences for sports fans and bettors.
Positioned at the intersection of the sports, media and betting sectors, the company provides sports federations, news media, consumer platforms and sports betting operators with a range of first-class solutions to help grow their businesses.
Additionally, the company is a partner with organizations such as ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga. That’s why Sportradar covers around one million events annually across all major sports.
With deep industry relationships and experience, Sportradar is not only redefining the sports fan experience, but also protecting sports through its Integrity Services division and championing an integrity-driven environment for everyone involved.
