In an unprecedented initiative, Sportingbet, Palmeiras‘ main sponsor, signed a partnership with the NBA in Brazil. The bookmaker became the first official sponsor of the basketball league in the country.
This multi-year agreement unites the North American NBA organization with Entain, the global leader behind the Sportingbet brand in Brazil.
Curry Sloan, EVP/MD LatAm, Canada and Iberia at Entain, expressed excitement: “Sportingbet is very proud to announce its collaboration with the NBA. A project that brings us even closer to our consumers and Brazilians who, culturally, love basketball.”
“We are excited about what we can build together, in partnership with one of the world’s leading sports brands to engage the fan base in the huge and vibrant Brazilian market.”
Furthermore, Sportingbet promises exclusive gaming experiences for Brazilian fans. The brand will display official NBA logos on its products and digital media and will provide trips for fans to watch matches in the United States.
Sportingbet will sponsor NBA House
Sportingbet will sponsor NBA House, an event that returns to São Paulo during the championship finals. The seventh edition will take place in June this year. Therefore, the bookmaker is committed to promoting responsible betting, as a means of protecting the integrity of the league.
Kuljeet Sindhar, vice president of International Gaming & Data Ventures at the NBA, stated: “We identified this opportunity as a way to provide new and creative experiences for NBA fans as we launch the newly regulated sports betting market in Brazil.”
“Working with Sportingbet allows us to combine the excitement of our game with an engaging platform for fans to interact with the NBA responsibly,” he added.