Sportingbet é a nova patrocinadora máster do Palmeiras
Foto: Divulgação / SE Palmeiras

Sociedade Esportiva Palmeiras announced ‘a new era’ this Monday (13). Palmeiras’ Marketing Department signed an agreement with Sportingbet, a brand in the sports betting segment in Brazil. The partnership includes master sponsorship of the uniforms of Alviverde’s professional women’s and men’s teams until December 2027.

The fan will see the brands of Sportingbet – which is part of Entain, one of the largest groups operating in the world – on the front of the shirt; on the athletes’ numbers on game, training and warm-up uniforms and on travel items (t-shirts, suitcases, backpacks and caps).

Details of the agreement between Palmeiras and Sportingbet

The agreement includes naming rights for TV Palmeiras and Palmeiras Cast and presence in TV Palmeiras content and broadcasts.

“Palmeiras has one of the most valuable brands in world football. And, it permanently seeks partners with credibility and capacity to contribute to the club’s growth, making it even more successful”, stated Leila Pereira, president of Verdão.

“We are very pleased with the arrival of Sportingbet and the beginning of this new era. I am sure that together we will build another successful partnership that will be immortalized in the history of the Greatest Champion of Brazil”, he added.

“Over the last few decades, we have built a reputation of trust, responsibility, credibility and success that we also see in the glorious 110 years of history of Sociedade Esportiva Palmeiras,” said Antonio Forjaz, general director of Sportingbet in Latin America.

“We are very honored to join the victorious women’s and men’s teams of the Greatest Champion in Brazil and such a passionate fan base. We know well what lies ahead: more titles to add to the 1951 Club World Cup, the three men’s Libertadores and the women’s Libertadores, the 12 Brazilians and the four Brazilian Cups, among so many victories for this imposing club that knows how to be Brazilian,” he said.

Gavin Isaac, CEO of Entain, also said: “It is a milestone in Entain’s history and reinforces our commitment to strategic markets such as Brazil.”

“We are confident that this partnership with Palmeiras, a club with enormous tradition and achievements, will create unique opportunities to engage sports fans in a regulated market full of potential, always putting the fans’ experience first”, he added.

Debut

Thus, the players will have the Sportingbet logo on their shirts at Paulistão’s debut, this Wednesday (15), against Portuguesa, at Allianz Parque.

About Sportingbet

Currently, Sportingbet is one of the leading sports betting platforms, offering a wide range of betting markets and competitive odds. With a commitment to innovation and entertainment, Sportingbet provides a unique betting experience for its users.