For Leonardo Baptista, the ‘year of iGaming begins only after ICE’. And the CEO of Pay4Fun is absolutely right! Despite the move to Barcelona, the main gaming market fair on the planet continues to be synonymous with success.
“ICE being ICE, it only changed the location geographically. We continued with meetings every half hour, taking orders and closing deals in a different scenario, in a regulated scenario. Many had problems migrating, so there were many operators coming to us. I always say that cheap is expensive. So, many came knocking on our door. It’s been a fantastic ICE. iGaming only starts after ICE”, he said.
Brazilian regulation
According to Baptista, the regulatory process was not easy for anyone. “The migration was very short notice. The government left ordinances until the last minute, including the migration ordinance. I think it hurt a lot of operators”, he explained.
Furthermore, he stated that numbers fell for all operators in this transition period. “Now, there is a recovery. However, the government needs to come to an understanding between the Prizes and Betting Secretariat and the Central Bank to start cutting down on illegal gambling. We have to stop everyone and close this irregular market”, he pondered.
Pay4Fun Strategies for 2025
Regarding marketing planning in 2025, Leonardo Baptista stated that the company will continue with some sponsorships. “Not only to promote the brand in B2C, but also to promote the brand in B2B. Stock Car is in our heart, and we won again with Gabriel Casagrande. In four years, we became three-time champions”, he celebrated.
Finally, the CEO revealed a strategic change in Pay4Fun’s positioning. “We are closing digital accounts and putting all our focus on B2B. The strategy – telling you firsthand – is to hit e-commerce very hard this year in Brazil”, he concluded.
