Sportradar participated in ICE Barcelona on the 20th, 21st and 22nd of January. The company’s representative, Santiago Mizraji, praised the event’s move to the Spanish city and presented some news for the sports betting market.
“As a Latin American, I find this Barcelona vibe much closer to our culture. So, it’s much more comfortable. I liked the change of scenery”, he stated.
“This is one of the most relevant events in the industry. Therefore, we are able to speak with clients about new projects and with people more closely linked to the regulatory process in various countries. I thought it was very good”, he continued.
User experience
According to Mizraji, Sportradar set up a stand focused on the applications of new technologies for the betting industry. One of the highlights was a basketball court equipped with artificial intelligence (AI) cameras, capable of capturing real-time data for quick bets.
“Everything to make the experience much cooler on the website. It’s very much based on virtualizing and using new technologies to modernize the user experience. That’s the goal this year,” he declared.
Regarding Brazilian regulations, Santiago Mizraji assured that Sportradar is ready for this new moment. “Football is entertainment, but it has rules. Regulation arrives in each country to put rules in the game. In Brazil, these are new rules for everyone: suppliers, operators, users and the regulator itself.”
“I think it’s good that the market has rules and everyone is starting to play with these rules. We are in this adaptation phase, but we did everything to be prepared”, he concluded, also mentioning the recent opening of a Sportradar office in São Paulo.
