In order to enhance the fan experience, Nascar has solidified a partnership with Draftkings, marking a significant step in its collaborative journey.
Under the agreement, the sports betting company will gain authorized entry into North Carolina (USA), becoming the 27th state where it is officially registered.
The recent announcement highlights NASCAR’s commitment to fostering exciting opportunities for fans, with Draftkings playing a crucial role.
The agreement paves the way for the sports betting entity to expand its presence in North Carolina, being recognized as the 27th state of operation.
Draftkings will be NASCAR’s official fantasy gaming partner in North America
This partnership is poised to revolutionize the landscape by focusing on offering cutting-edge betting services and establishing a hub for daily fantasy sports.
It is worth noting that Draftkings will be recognized as the official fantasy gaming partner of Nascar in the United States and Canada.
Additionally, Draftkings will also have access to financial incentives and promotional agreements, amplifying the overall fan experience by merging sports betting with the excitement of motorsports competitions.
Matt Kalish, President of DraftKings North America, commented: “We look forward to the next chapter of our journey together and extending our cutting-edge sports betting services to fans in the state of North Carolina.”
Recognizing Draftkings’ track record of enhancing the fan experience across multiple sports, Joe Solosky, Nascar’s Managing Director of Sports Betting, said, “DraftKings has a proven track record of enhancing the fan experience across all sports.”
“We are excited to continue working with DraftKings to offer NASCAR fans more engagement opportunities as well as bring their sports betting to North Carolina.”
Nascar and the betting market
Therefore, NASCAR made its official sports betting debut in 2020, being the first organization to collaborate with the American Gaming Association (AGA).
Since then, the automobile category has strategically explored the sports betting segment. All this by viewing it as a powerful sponsorship tool and platform to increase interactions with fans.
As both entities prepare for the next phase of their collaboration, fans in North Carolina can anticipate an intersection of sports and betting opportunities.
