The Rio Grande do Sul agency Volta Pra Marcar, focused on digital sports marketing and specialized in the online gaming and sports betting sector, joined the Brazilian Institute of Responsible Gaming (IBJR).
With the entry into the IBJR, it expands the group of companies that seek to promote advertising and responsible gambling in the recently regulated Brazilian market.
Market experience
Active in the sports betting market for only six years, the agency has already negotiated more than R$200 million in advertising for physical and digital properties in the country’s biggest sporting events, such as Series A, as well as sponsorships for football teams of continental relevance.
For Matheus Antunes, CEO of Volta Pra Marcar, the work makes it possible to present new marketing ideas to promote responsible gaming.
“With our expertise in prospecting, consulting and commercializing event and advertising rights, we are excited to work with IBJR,” said Antunes.
“Promote ethical and responsible means of creating publicity for the betting sector, with players’ safety coming first”, he added.
According to IBJR’s CEO, André Gelfi, the new partnership expands the institute’s experience in the advertising market.
“The entry of new members expands our possibilities to discuss important issues for the Brazilian betting market with important players”.
“With the regulations approved by the government, we want to discuss the role of digital marketing, influencer marketing and advertising in promoting responsible gaming,” he added.
Brazilian Institute of Responsible Gaming has 17 partners
With the new associate, the Brazilian Institute of Responsible Gaming expands the number of partners in the national territory to 17 companies.
There are ten international sports betting operators (Bet365, Flutter, Entain, Betsson Group, Betway Group, Yolo Group, Netbet Group, KTO Group, Novibet and LeoVegas), a fantasy games company (Rei do Pitaco), three payment solution providers (Pay4Fun, Grupo OKTO and OneKey Payments), a media group (Better Collective), the agency Clever Advertising and the digital and sports marketing company Volta Pra Marcar.
The institute was born from the union of the Bet365 Groups, Flutter, Entain, Betsson Group, Betway Group, Yolo Group, Netbet Group, KTO Group, Rei do Pitaco, Novibet and LeoVegas.
About Volta Pra Marcar
Volta Pra Marcar is an agency based in Rio Grande do Sul that has been operating for six years in the digital and sports marketing, advertising, online games and sports betting market.
Furthermore, the company works with clients from more than ten countries and based on three pillars: prospecting, consultancy and marketing for brands.
