FanDuel, Flutter Entertainment’s market-leading US company, announced that it has become the Canadian Football League’s (CFL) first authorized gaming operator and an official sports betting partner.
Through FanDuel, sports fans and enthusiasts aged 19 and over in Ontario, Canada will be able to place bets on the CFL through in-game event betting and futures betting.
“We are very proud to begin our partnership with the CFL, a league with some of Canada’s most passionate fans. The CFL is a Canadian institution and we are excited to offer sports bettors an industry-leading experience,” said Dale Hooper, General Manager from FanDuel Canada.
“We look forward to working with the CFL and TSN to continue to spark interest in this great league and the next generation of stars, contributing insights that add another element to the great storytelling taking place.”
Starting this season, FanDuel will offer fans a market-leading CFL betting experience, including markets for a variety of in-game events such as who will score a touchdown at any time, passing yards, rushing yards, receiving yards, between others.
Fans will also be able to place bets on a range of future bets, including which team will excel in Hamilton on November 19th to be crowned champions of the 110th Gray Cup.
“Responsible sports betting is yet another way for our league to strengthen its connection with our fans,” said Tyler Mazereeuw, Chief Commercial Officer for the CFL. “As well as enjoying our fun, fast and engaging football, some fans may wish to engage with the game on a more personal level.
“We are excited to be working with FanDuel to deliver an exciting and innovative betting experience. While opening up this new way for fans to interact is important to our league, betting should only be responsibly placed by adult fans aged 19 and over and with the means to do so.”
FanDuel is committed to the Promotion of Responsible Gaming
“Responsible gaming is the foundation of FanDuel’s core values and runs through everything the company does – from employee training to product resources and marketing strategy. Responsible gaming is an essential element in every decision ’ added Hooper. “FanDuel believes in compliance with regulatory bodies and provincial regulations and continues to prioritize responsible gaming as maintaining the integrity of the sport is essential to users’ safety and enjoyment.”
Meanwhile, the CFL recently implemented a Match Manipulation Policy to help safeguard the integrity of the league and protect against threats of match or competition manipulation. The league worked with the Canadian Center for Sports Ethics (CCES) to launch an online course to educate CFL players and staff about the policy and how they can be targeted by match-fixers.
Fans can rest assured that the CFL’s action, with its integrity preserved, along with FanDuel‘s prioritization of responsible gaming practices, will create a safe betting ecosystem.
