Betsson, a renowned global sports betting company with a strong commitment to women’s sport, is proud to announce its partnership as an official sponsor of the upcoming 26th IHF World Women’s Handball Championship in 2023, brokered by SPORTFIVE. Hosted by Sweden, Norway and Denmark, the tournament will captivate audiences from November 29 to December 17, 2023. The draw took place yesterday, July 6, in Gothenburg, Sweden.
The 26th IHF World Women’s Handball Championship in 2023 will be a split event, with the group stage taking place in all three countries, while the final will take place in Herning, Denmark. A total of 32 national teams will compete for the coveted gold medal. Before the draw, Norway leads the odds, followed by Denmark in third and Sweden in fifth place on the Betsson odds list.
“We are delighted to welcome Betsson to the 26th IHF Women’s Handball World Championship. Thanks to our TV rights and marketing partner SPORTFIVE, we have teamed up with online gaming company Betsson. Together we have set ourselves a clear goal – to thrill !” says Dr. Hassan Moustafa, President of the IHF.
“We are thrilled to introduce Betsson as a valued new partner for the World Women’s Handball Championship in November. With their vast experience in supporting women’s sport globally, we are confident this collaboration will further heighten the excitement and take the tournament to new heights. “, says Robert Müller von Vultejus, Director of Growth at SPORTFIVE.
This will be the first time that Sweden will host the Women’s Handball World Cup. Denmark, which hosted the competition in 2015, now shares the championship with Sweden and Norway. This collaboration marks Betsson’s debut as a sponsor in handball, further solidifying its position as one of the leading betting companies in the Nordic countries, with roots going back to 1963. As part of the sponsorship, Betsson branding will be displayed on LED screens throughout the arena, tickets will be drawn and a wide range of odds will be offered for all matches.
Betsson has a long history of supporting women’s sport. It should be noted that Betsson has become the Exclusive Bookmaker Partner of CONMEBOL Copa América Femenina 2022 and is the main sponsor of the women’s football teams Athletico Paranaense and Club Atletico Boca Juniors.
“This sponsorship is in line with our commitment to promoting and supporting women’s sport. We hope that through our support of the tournament and our global presence, we can increase excitement around the world,” says Robin Olenius, Public Relations Manager at Betsson Group.
