The 2022 World Cup was the biggest sporting event of the last month across the planet. With several stars, the teams entered the field in Qatar in search of the cup, and the one who had the honor of lifting it was Lionel Messi, captain of the now three-time world champion Argentina. With so many attractions, Betmotion recorded a significant increase in the volume of bets on the site during the World Cup.
The company invested in numerous fronts to make this World Cup a milestone in its 14-year history, including promotional actions and activations of its team of ambassadors. This year’s edition featured betting even more present in the culture of Brazilian fans, which guided all the brand’s movements in the period.
With this, Betmotion celebrates the 45% increase in new users who bet on the site during the 64 games in Qatar, boosting total bets. The games of the Brazilian team, however, represented only 10% of the total volume of bets, with five odds opportunities, since Brazil, considered as one of the great candidates for the title, was eliminated early in the quarterfinals.
Another relevant point to confirm the betting present in the behavior of Brazilian fans is that 56% of bets on Betmotion were made live, during the match in question. The data proves that a good part of the fans followed the games with their cell phones in their hands, connected to the TV and using the available odds.
“We are very happy with the numbers that Betmotion achieved during the World Cup. There were months of planning, numerous actions focusing on the main football competition in the world. Betmotion operates with state-of-the-art technology, with differentiated service to users, and this generates the confidence of players. For all these reasons, we surpassed our objectives with the World Cup in Qatar”, analyzed the brand’s Country Manager in Brazil, Fernanda Gomes.
To attract new customers, Betmotion promoted the “Bolão da Copa”, a promotional action that offered BRL 100,000 in prizes. In addition, it launched several activations with its team of ambassadors, especially with Negrete, who was in Qatar and generated content for the brand directly from the host country of the World Cup.
At the bookmaker, the player has more than 3,500 games available in different areas, such as sports betting, bingo, casino and slots, among other activities, in addition to the streaming service with more than a thousand sporting events, including 12 European football championships such as the national of France (Ligue 1), Spain (La Liga) and Italy (Serie A).
About Betmotion
A pioneer in the field, Betmotion has been operating in the market for 14 years and operates on several fronts, with more than 40 providers, having more than 3,500 games in different areas, such as sports betting, bingo, casino and slots, among other activities. It has a team of more than 100 people spread across Latin America and Europe, and offers 24-hour service to users.
The streaming platform within the site has more than a thousand sporting events. The company sponsors names such as soccer player Cristiane, MMA fighter Mackenzie Dern, as well as digital influencers Negrete and Billy from Br Futsal, all brand ambassadors.
