BetMGM signed a long-term sports betting partnership with Nascar to become the game’s authorized game operator.
The deal gives the operator, a joint venture between MGM Resorts and GVC Holdings, the rights to the ‘Nascar’ brands. And, thus, it will be able to promote offers from the sanctioning body of car races in several platforms. Such as: app, website, social media channels and retail sports betting at BetMGM.
As the authorized gaming operator, BetMGM will collaborate with Nascar to present betting options during the race to players in the United States. As well as pre-race bets throughout the season.
BetMGM plans to promote the category season
It is worth noting that in-play bets will be offered from 2021 through a partnership with Genius Sports. While the operator and the sanctioning body are working to develop a free-to-play Nascar game.
Driven by the return of live sports gradually since May, BetMGM saw sales around Nascar grow by about 1,300% even in the first seven months of 2020.
Matt Prevost, the marketing director at BetMGM, said: “We are excited to work with the Nascar team to create immersive sports betting experiences that racing fans want today”
Prevost added: “BetMGM’s unmatched betting technology combined with Nascar’s iconic racing will create a superior betting experience for racing fans from all over the United States.”
Bold goals until the end of the year
The company, currently licensed to promote sports betting in seven states across the country, plans to reach 11 US states by the end of 2020. In addition, the company became the official betting operator for the PGA Tour Golf last week. .The company, currently licensed to promote sports betting in seven states across the country, plans to reach 11 US states by the end of 2020. In addition, the company became the official betting operator for the PGA Tour Golf last week. .
