Hard Rock International has announced the launch of its annual “Pinktober campaign” to celebrate Breast Cancer Awareness Month, also known as ‘Pink October’.
Throughout this month, Hard Rock hotels, casinos and Rock Shops will participate in fundraising efforts in support of the Hard Rock Heals Foundation, with proceeds benefiting the American Cancer Society and local charities.
Visitors can also nominate names, each week the winner will receive a $5,000 donation to the American Cancer Society, a four-night all-inclusive stay for two in Punta Canta, Vallarta, Cancun, Riviera Maya or Los Cabos and a personal coaching session with “wellbeing guru” Samantha Harris.
Pinktober raised more than $1 million for breast cancer awareness and research last year. This was the largest amount Hard Rock had raised since the program began in 2000.
Jim Allen, president of Hard Rock International, said: “Hard Rock is proud to unite globally for the 24th Pinktober campaign and create philanthropic activations that support organizations that benefit Survivors, Thrive and those affected by breast cancer.”
Hard Rock International and ‘Pinktober’
Hard Rock International continues to support breast cancer awareness and research with its 24th annual PINKTOBER (Pink October) campaign running throughout the month of October worldwide.
Since the beginning of the month, Hard Rock locations around the world have been participating in fundraising efforts in support of the Hard Rock Heals Foundation®, Hard Rock’s charitable arm.
Hard Rock has donated millions of dollars to breast cancer research over the past 23 years of the PINKTOBER campaign. Last year, Hard Rock raised a record-breaking amount of more than $1 million.