OddsMatrix Sports Data Services, part of the EveryMatrix Group, have joined forces with Kindred to provide the operator with comprehensive data for sports betting ahead of the launch of their new exclusive bookmaker.
As part of a global partnership, OddsMatrix will provide Kindred with data covering a range of major sports, including football, ice hockey, basketball, tennis and many others.
Access to data is a vital element for any modern bookmaker to remain competitive and deliver the best customer experience through proprietary modeling technology, which is a cornerstone of Kindred’s new bookmaker platform and vision. long term.
OddsMatrix has years of stored data and continues to innovate, providing access to trusted custom datasets.
Something that allows traders to analyze the past performance of teams and individuals and run their own data projections while testing new odds for pre-live and live events.
The addition of OddsMatrix historical data further strengthens the OddsMatrix product line, providing greater access to data for the industry.
OddsMatrix Sports Data Services is a complete data solution providing real-time betting odds, scores and settlements for both sports and esports events.
It utilizes a unique sports data feed aggregation technology, allowing operators to combine odds, settlements and scores feeds from multiple providers into a single real-time aggregated feed.
It has extensive coverage with 1.5 million events over the last year and over 700 types of bets on over 100 sports.
A promising partnership
Erik Nyman, President of EveryMatrix Americas, said, “Kindred was one of the first licensed operators in our industry and their expansion from Northern Europe to the entire world is truly remarkable.”
“We are honored to be an integral part of their new bookmaker and the cooperation between the companies has been excellent. We are excited to see its launch and continue to support its growth initiatives,” added Nyman.
Ben Colley, Director of Trading at Kindred Group, said: “To develop the most robust models and generate the most innovative and accurate markets, we needed both historical data and a provision of real-time data of the highest possible resolution.”
“We are delighted with what we’ve seen from OddsMatrix and our team of Quantitative Analysts and Data Scientists are now fully equipped to take our internal R&D work in the modeling space to the next level.”
“This cutting-edge technology is part of the foundation of what we are doing here at Kindred, and this is another milestone on the journey towards complete control of our bookmaker product offering,” concluded Colley.
About EveryMatrix
EveryMatrix has licenses in New Jersey, Michigan, West Virginia, Ontario in Canada and, most recently, Connecticut, with ongoing regulatory process in Pennsylvania.
The company has partnered with several leading US operators for in-house gaming content through its proprietary iGaming integration platform, CasinoEngine.
