Bet365 and Scout Gaming Group (SGG) have launched a new, exclusive fantasy football game in partnership, in preparation for the 2023/24 Premier League season.
Free play is now available and there is plenty of time for all new eligible bet365 customers to register and pick their teams.
Users can select their teams at any time and make changes as “managers” until the first Premier League game of the season, when Burnley host Manchester City on Friday 11th August.
The Fantasy Game at bet365 offers a grand prize to the top managers at the top of the standings at the end of the season. An impressive £500,000 prize pool is up for grabs for the top 10,000 finishers, with the outright winner securing the top prize of £50,000.
On top of that, there is an additional £65k in monthly prizes for the top 1,000 ranked players each month.
Within days of launching the game, over 20,000 “coaches” have already registered and selected their provisional teams.
Both bet365 and SGG are excited about the rapid adoption and expect many thousands of people to assemble their teams ahead of the first Premier League game on 11th August.
The game includes many unique features developed in collaboration between Scout Gaming Group and its partners.
A partnership to increase engagement and fun
Fantasy football plays a key role in every matchday for players across the world, and by enhancing the player experience at bet365, both brands aim to increase engagement and enjoyment of the product.
A spokesperson for bet365 said: “Partnering with SGG has provided us with an excellent fantasy product in a number of countries and we are delighted to offer a full season fantasy football game to our customers.”
“We’re excited to see how the season unfolds and which managers take the monthly and outright cash prizes.”
Araz Heydariyehzadeh, Commercial Director of Scout Gaming Group, said: “We are incredibly proud to have collaborated with bet365 on a game of this magnitude and quality.”
“The support from the various teams at bet365 has been exceptional from the start and continues to grow.”
“Free games can be highly effective as part of a structured conversion strategy, and with Fantasy games’ proven ability to retain users and increase earnings for bookmakers’ customers, we are very excited about the project’s potential and performance. “, added Araz.
About bet365
bet365 is the world’s largest online sports betting company, with annual revenues of almost $3.5 billion and over 7,000 employees across the globe.
Through its world-class proprietary product, the company offers the broadest range of ‘live’ sports betting events in the industry, covering over 78 sports and streaming over 780,000 events live per year to 90 million registered customers. in over 160 countries around the world.
