Kindred Group announced the launch of its proprietary technology platform in the US state of Pennsylvania.
Punters in the state can now access Unibet’s casino and sports betting apps, owned by Kindred.
Unibet has been active in Pennsylvania since September 2019. The brand was initially launched as a retail sportsbook in partnership with Mohegan Sun Pocono.
Kindred said the platform offers customers a better experience, personalized content and products, as well as improved analytics.
“We are delighted to be able to move our customers in Pennsylvania to the Kindred platform,” said Kindred’s interim chief executive, Nils Andén.
The launch comes after Kindred in May also launched the platform in New Jersey.
The New Jersey Division of Gaming Enforcement gave final approval for the platform’s launch earlier in the year.
Kindred was already active in the New Jersey gaming market through its flagship brand, Unibet.
“Since launching in New Jersey, our customers have reported improved design, navigation and stability. We look forward to launching the Kindred platform in other states,” said Andén.
About Kindred
What started as Unibet in 1997 is now Kindred, one of the world’s leading online gaming operators with businesses in Europe, the US and Australia, offering over 30 million customers across nine brands a great form of entertainment in a safe, fair and sustainable environment.
From the beginning, Kindred was built on clear values and a strong culture. Today, the group has two thousand people representing more than 60 nationalities, distributed in offices in 13 locations.
As an innovative company built on trust, the group leads development in areas such as technology, mobile solutions, new product launches and sustainable gaming.
