The New Jersey Division of Gambling Enforcement (NJDGE) has given final approval for Kindred’s proposed proprietary betting platform. By launching the platform in the New Jersey market, the company is able to get a wider range of analytics and data to improve performance and flexibility.
Kindred also assured that the platform will adhere to local standards and requirements for more responsible gaming in New Jersey when it launches in mid-May. Unibet customers will also be able to access the platform, where they will be offered localized and personalized content.
Henrik Tjärnström, CEO of Kindred Group, said, “I’m delighted that we’re able to launch our own Kindred platform in New Jersey, and I’m immensely proud of everyone at Kindred who made this possible.”
“Introducing the Kindred platform to our customers in New Jersey will provide the entertainment and experience enjoyed by our customers in Europe.”
“Now we are finally able to showcase our real Unibet product. I also want to thank the NJDGE for a professional collaboration during the approval process,” added Tjärnström.
Proprietary product will receive ongoing support once released, including additional content and enhancements. The company expects to launch the platform in the state of Pennsylvania by the end of the year.
The Kindred brand has been live in New Jersey for a few years now, after launching its flagship Unibet brand in the state on September 10, 2019. This was achieved through a partnership with Hard Rock Hotel & Casino Atlantic City.
About Kindred Group
What started as Unibet in 1997 is now Kindred, one of the fastest growing online gaming companies on the European continent. In addition, it is an online gaming operator comprising 11 brands, including Unibet, Maria Casino 32Red and iGame. The products are: online casino, online poker, online bingo and sports betting.
As an innovative operation, the company seeks to stand out in segments such as technological solutions, mobile resources, new product launches, player safety and improvements in responsible gaming.
