This week, in Fort Lauderdale, in the United States, the SBC Summit Americas 2026 takes place – one of the main meetings of the sports betting and iGaming industry in the Americas.
Thus, the event aims to bring together operators, executives, experts and global companies to debate trends, innovation and the future of the regulated market, this time with Stellar Gaming, a Brazilian holding company in the GamingTech sector.
Fellipe Fraga, Director of Business and Institutional Relations, participates this Wednesday (10) in the panel “Strategic Change: Transforming the Identity of iGaming for the Global Scenario”.
In other words, a discussion that aims to bring together sector leaders to analyze how the iGaming industry has been repositioning its operations globally, migrating from a perception focused exclusively on betting to a broader proposal of digital entertainment and user experience.
According to Fraga, the debate will address the challenges and opportunities of this movement, including topics such as brand building, audience engagement, transforming public perception of the sector and developing more immersive and sustainable experiences for consumers.
“The iGaming market is experiencing an important moment of global transformation. Today, companies need to think beyond operations and work on building experiences, entertainment and genuine connection with the public.”
Latin America has enormous potential in this process and must assume a strategic role in this evolution of the industry”, adds the executive.
What are the main topics under discussion at the event in the United States
The SBC Summit Americas brings together some of the main players in the international betting market, affiliates, technology platforms, payment methods, regulatory experts and institutional representatives in an agenda focused on networking, business generation and debates on innovation in the sector.
While the official programming also includes regulatory discussions and tracks dedicated to the main trends that are expected to shape the future of the industry in the Americas, with the participation of C-level executives, international experts and leaders from the global entertainment and technology ecosystem.
Thus, the future of iGaming and sports betting is built on innovation and responsibility. At SBC Summit Americas 2026, Stellar Gaming consolidates its role as an agent of transformation.
“We are at the forefront of discussions about branding, user experience and sustainable development, helping to shape a modern, safe market that is perfectly in tune with global trends”, concludes the director of Business and Institutional Relations at Stellar Gaming.
