Financial terms of the deal were not disclosed, but Genius Sports said the combination of its official data, network and operational scale with the Spirable video platform will deliver deeper engagement, higher performance and lower cost of acquisition for partners.
Spirable works with brands, agencies and rights holders to create, automate and optimize personalized content, using live data and artificial intelligence (AI) to deliver content through digital channels including Facebook, Twitter, YouTube and Snapchat.
The platform already has Spotify, Coca-Cola, P&G, Domino’s, Diageo and Heineken among its clients, with Genius prepared to gain access to these brands through the acquisition.
Additionally, Spirable partners with operators such as DraftKings, Flutter, WynnBET, Betway, 888 Holdings and Entain in the sportsbook and sports betting sector.
“With the increasing convergence of sports, betting and media, personalized video advertising has become an essential requirement for attracting, engaging and acquiring customers,” said Genius Sports Chief Executive Mark Locke.
“We are pleased to add Spirable’s specialized capabilities to our rapidly expanding fan engagement toolset, combining official data fed from hundreds of competitions with fully immersive video content.”
Spirable CEO Ger O’Meara added: “The sports industry has always been at the top of advertising and marketing, and more than ever brands are looking to maximize their engagement with fans, before, during and after events.” .
“Over the past six years, our talented team has helped change the way brands create, scale and leverage creativity to reach their customers. the retention of fans,” concluded Ger O’Meara.
