DraftKings and Peermont Hotels, Gaming and Resorts, a leading South African gaming and hospitality group, announced the recent launch of PalaceBet, a mobile and online betting platform.
“This collaboration brings together two organizations committed to providing South African sports fans with the most dynamic and innovative sports betting experience,” said Shay Berka, International Director at DraftKings.
He added: “We are delighted that DraftKings’ B2B technology is driving Peermont’s entry into sports betting, through which they can provide their customers with extensive markets, live betting opportunities, competitive prices and facilitated payment options” .
Peermont will use DraftKings sports betting and platform solution to offer the best experience in the category for South African sports fans, who will have access to innovative products, including Your Bet and Pulse Betting.
Partnership with DraftKings offers variety of modality to the new platform
As such, data integrations with Betgenius will ensure that Peermont customers can play in a wide variety of local and international sports, such as basketball, cricket, football, tennis and rugby with live betting opportunities.
“Peermont has always been at the forefront of the latest trends and technologies, so it made sense to partner with DraftKings as a leader in sports betting software,” said Nigel Atherton, Peermont’s CEO.
Atherton continued: “Together, we will be able to offer a product that meets our high standards and provides a superior betting experience”.
The collaboration with DraftKings will allow Peermont to leverage its experience significantly in the land-based casino environment to bring world-class service to the online sports betting market and create a unique betting experience for its players.
“As we sought to grow and compete on an international scale, we knew that DraftKings could offer the software solution so that we could provide not only variety, but quality to our customers,” said Iain Gutteridge, the general manager of PalaceBet.
