The UK Government, together with the Gambling Commission, announced a document with proposals to revise the Gambling Act, 2005, which regulated the sports betting sector. The new measures aim to protect vulnerable groups in relation to the practice and make the activity fairer and more transparent for consumers.
“The gambling industry has changed significantly since 2005 and our proposals aim to establish changes that will ensure the UK is the safest and fairest place to gamble in the world,” said Andrew Rhodes, CEO of the Gambling Commission.
Among the measures, restricting the value of bets per round, the inclusion of a mandatory fee for gambling operators with the intention of financing social projects, the revision of design standards for online bookmakers, which can increase the risk addiction, in addition to promoting more consultations on the advertising of the gaming and sports betting sector.
Another determination seeks to give players the right to choose not to wear uniforms sponsored by sports betting houses due to religious belief or any other personal factor.
“Given the right powers and resources, the Gambling Commission can continue to make gambling safer, fairer and crime-free. This document is a coherent package of proposals that we believe can significantly support and protect consumers and improve overall industry standards,” added Andrew Rhodes.
Sportsbook companies will no longer be able to enter into master sponsorship deals with Premier League clubs from 2025/2026
Earlier this month of April, the Premier League (responsible for organizing the English Championship) announced that football clubs agreed to no longer enter into partnerships with bookmakers for the main spaces of their uniforms. That is, companies in the sector will no longer be master sponsors (the main partnerships) of the teams as of the 2025/2026 season.
