Exclusive Guilherme Bucchi reveals Novibet's marketing and expansion plans for 2024
Exclusive Guilherme Bucchi reveals Novibet's marketing and expansion plans for 2024

iGaming Brazil covered the last edition of BiS SiGMA Americas – the biggest betting event in Latin America – and had the opportunity to talk with Guilherme Bucchi, Marketing Manager Brazil at Novibet.

“The event has been very nice, I participated in the last two editions of BiS in Brazil and now this year I was surprised by the size of the event”, said Bucchi, who showed his satisfaction with this great edition of the betting conference: “We are very happy to participate”

Asked about the company’s investment plans, Guilherme highlighted how the Novibet brand is arriving strong in the country: “Novibet arrived in Brazil this year and we arrived investing heavily. The idea is to be one of the top 5 markets”

In addition, he comments on the expansion projects for 2024, reinforcing that the focus is on Brazil and responsible gaming: “Since 2010, Novibet operates in regulated markets… We are already in the Brazilian Institute of Responsible Gaming”, and continued: “The main [focus] is Brazil. We are all still waiting for the regulation”.

Watch the full interview with Guilherme Bucchi, Marketing Manager Brazil at Novibet!