Betano, a brand in the online betting sector, led investments in television advertising among all brands in Brazil in June 2025. With an investment of R$46.9 million, the brand topped the ranking. This is what the survey released on Wednesday (2) by Tunad, a company specialized in media monitoring, shows.
According to the study, Globoplay came in 2nd place by brand, having invested R$44.1 million. Another company in the online betting sector, BetMGM, came in 3rd place in the overall ranking, with R$32.7 million invested.
Claro appeared in 4th place with R$27.9 million, followed by BB (Banco do Brasil), which invested R$26.9 million in television advertisements.
Online betting brands adopt specific communication strategies
As media executives explain, brands such as Betano and BetMGM adopt specific advertising strategies. Together, the two bookmakers invested approximately R$80 million in June. This movement shows that the brands are seeking to consolidate their presence in the Brazilian market before the new sports season.
When broken down by category, the pharmaceutical sector is in the lead, with an investment of R$145.2 million in advertising. Online betting platforms spent R$123.5 million on free-to-air and pay TV ads last month. Thus, the betting house segment maintained its 2nd position among the largest advertisers for the 3rd consecutive month.
Also with good numbers, the financial products sector occupied 3rd place with R$115.6 million invested. Finally, political parties and financial institutions completed the top 5, with contributions of R$105 million and R$103 million, respectively.
Commercial insertions
In terms of the volume of commercial insertions, online betting platforms do not come first, despite the high financial investment. Trivago took the lead with 18,203 insertions in June, followed by Emma Colchões with 11,083 and SKY with 8,733.
In the ranking of insertions by category, websites and applications led with 22,052 appearances, followed by streaming and digital media with 18,804. Financial products registered 12,304 insertions, thus practically tied with furniture and decoration, which totaled 12,309. Therefore, gaming and betting platforms appear only in 5th place, with 11,608 insertions.
