With the start of UEFA Women’s Euro 2025, Sportradar has taken on a key role in protecting the integrity of Europe’s premier women’s football competition. From day one of the tournament, the company has taken strategic measures to monitor and prevent irregularities, highlighting the use of technology and international collaboration.
To begin with, Sportradar actively participates in the UEFA Anti-Match-Fixing Assessment Group (AMFAG).
In this forum, representatives from different sectors work together to identify and respond to potential threats to sports integrity. By joining the group, the company strengthens its position as a reference in preventing and combating match-fixing.
In addition, Sportradar monitors all 31 matches of the tournament in real time. Using its Universal Fraud Detection System (UFDS), powered by artificial intelligence, the company analyzes data from more than 600 global bookmakers. In this way, it increases vigilance on possible anomalies and ensures an immediate response in suspicious cases.
Intelligent supervision and extended protection
Another important point is the expansion of oversight through account-level data, also using the Sportradar Integrity Exchange (SIE). This approach facilitates segmented oversight of betting markets, as well as allowing detailed information to be shared between authorities, clubs and regulatory bodies.
As a result, an integrated protection network is created that can identify unusual trends or patterns. Sportradar also relies on open-source intelligence (OSINT) to detect emerging risks.
Continuous monitoring of publicly accessible information enhances the identification of threats and helps alert the appropriate institutions before any damage occurs to the tournament or the athletes. For this reason, the company expands its operations beyond the traditional betting environment.
According to Sportradar, integrity is a fundamental element. “As UEFA’s integrity partner, we are committed to ensuring that athletes compete on a level playing field,” the company highlights.
The expansion of women’s football requires increased attention to the safety of competitions, as the healthy development of the sport depends on the trust of participants, fans and sponsors.
About Sportradar
Sportradar is a global company specializing in monitoring services, data analysis and integrity solutions for the sports market. With a presence on several continents, the company serves federations, leagues, clubs and betting operators, providing technological tools for protection against fraud.
Over the years, it has established strategic partnerships with some of the largest sports organizations in the world, standing out for its continuous innovation and commitment to transparency of results.
Thus, by investing in advanced monitoring and inter-institutional collaboration, Sportradar reaffirms its relevance in promoting fair sporting practices during the 2025 Women’s Euro Cup.
