Sports betting has become increasingly popular around the world. With the growing demand for online entertainment, it is essential for traffic managers to find ways to ensure constant and continuous traffic. An effective approach to achieving this goal is sports championships.

Last week, we showed you how to generate traffic with volleyball (read here), this week, we will talk about the national passion, football, the popularity and emotion associated with games are factors that attract a large audience. There are a series of championships that can boost iGaming and attract an engaged audience.

Knowing this, 1win Partners launched a new way to watch the games, Football with 1win Partners, which takes our partners to watch the main games from the box, follow us on Instagram, and subscribe to Telegram to stay up to date with all the latest news. bids and not lose anything.

The passion for football

We have an undeniable passion for football. Sport is rooted in Brazilian culture, permeating the lives of millions of people across the country. From children to the elderly, it is a passion shared by all layers of society. The history of football in Brazil begins at the beginning of the 20th century, when the first clubs were created. Over the years, sport has become a large part of the national identity and one of the main unifying elements among Brazilians.

The Brazilian football team is the most successful in the world, winning the World Cup five times, and we are dreaming of the long-awaited six (2026 is coming🤞). The World Cup has a special place in our hearts, even on game days the country stops to watch the team.

In addition to the national team, Brazilian clubs also have a huge fan base. Rivalries between local teams play a fundamental role in the Brazilian football scene and generate fervent disputes in the stands. The stadiums are filled with passionate fans, who sing and shout to encourage their team during games, making it an unforgettable experience.

It is important to mention that football also has a significant social and economic impact in Brazil. Countless children and young people dream of finding an opportunity to improve their lives through sport, and there are many talents that come out of favelas and less privileged communities, such as Vinícius Junior, Thiago Silva, Romário, the unforgettable Garrincha and many others.

  1. Brasileirão (Série A): Arguably the most popular championship in the country, Série A of the Campeonato Brasileiro attracts a huge amount of fans. The country’s top teams compete throughout the year, providing a constant stream of exciting matches.
  2. Copa do Brasil: This competition covers clubs from all divisions of Brazilian football, meaning there is a wide range of interesting games for fans to follow. The Copa do Brasil is known for its surprises and intense rivalries, which makes it a great attraction for sports bettors.
  3. Campeonato Paulista: The Campeonato Paulista is one of the most traditional regional tournaments in Brazil. Played by teams from the state of São Paulo, it is made up of four divisions. The biggest clubs in São Paulo, such as Corinthians, Palmeiras and São Paulo, compete in this competition, which has a knockout format similar to the Copa do Brasil, but also features a group stage.
  4. Campeonato Carioca: The Campeonato Carioca is the regional tournament in the state of Rio de Janeiro. With the participation of teams such as Flamengo, Vasco da Gama, Fluminense and Botafogo, the championship is known for its great rivalries and historic clashes between these clubs. The format of the competition varies over the years, involving group stages and knockout matches.
  5. Libertadores: The Libertadores brings together teams from different South American countries, such as Brazil, Argentina, Uruguay, Chile, Colombia, among others. Clubs compete in a knockout format over several months, seeking to reach the grand final and be crowned champions. The Libertadores also offers four places for the FIFA Club World Cup, where the South American continental champion faces the best clubs from other regions of the world, such as Europe, Africa and Asia. It is a competition that awakens enormous emotions and pride in South American football fans. It is a tournament full of tradition, history and rivalries, and represents one of the most important moments in the South American football calendar.

We can also highlight the Volleyball Super League (read here) and NBA Global Games.

Strategies to ensure year-round traffic

To guarantee year-round traffic with sports championships, it is necessary to have an efficient strategy. And we’ll give you some tips that can help:

  1. Advance planning: research the dates of sports championships in advance, and create a clear schedule for the entire year. Identify the most popular and relevant sporting events for your target audience and make sure they are included in your planning.
  2. Effective publicity: Use different communication channels, such as social media, blogs and newsletters, to promote sports championships. Create engaging and informative content that piques people’s interest, highlighting prizes, exciting matches and betting opportunities.
  3. Special offers: Create special offers and promotions related to sports championships to attract more players. This could include bonuses or free bets on certain games, exclusive giveaways or even the creation of side events such as guess contests.
  4. Strategic partnerships: Establish partnerships with sports influencers, teams or sponsors to increase your visibility
  5. User experience personalization: Offer a personalized user experience during sports championships. This could include features like real-time scores, detailed match statistics, and a notifications system to keep players informed about ongoing events.
  6. Lives: perform lives with your followers, betting on the favorite team, commenting on the statistics of wins, draws and defeats with rival teams over the years, and comment on the result of the score at the end of the game.


With a well-planned strategy, effective advertising and a focus on experience, you can guarantee year-round traffic using iGaming championships. Take advantage of the excitement of sporting events to attract more players and strengthen your presence in the market.

And of course, always count on 1win Partners to help you with your traffic, our affiliate managers are always ready to help. Don’t forget to follow us on social media and stay up to date with everything that happens in the world of sports in Brazil