Being an influencer is not an easy profession, we all know, but what does it mean to be a digital influencer? How has this profession grown in Brazil? What are the possibilities for influencers in one of the fastest growing markets, iGaming? This and many other questions are answered in this 1win Partners article.
Being a digital influencer means having a presence and being impactful on social networks (Instagram, Youtube, Telegram, etc.) where you are able to influence and engage a number of followers.
They often share authentic and relevant content in their areas of interest, such as fashion, beauty, travel, among others, and may collaborate with brands to promote products and services. They have the ability to shape the opinions and behaviors of their target audience, becoming an influential figure in the digital world.
In Brazil and around the world the way of doing marketing has changed, in the past, we were influenced by advertisements on television and radio, products recorded in the studio without opinion, just perfect images, nowadays, the best way to reach the public is social networks, which influencers post products, test, and review, thus influencing purchases by the viewer, who has learned to trust the influencer they follow.
But what does this have to do with iGaming? Influencers increase business visibility and engagement, have significant power to reach target audiences in different niches, as each influencer has their own area of activity, and create an authentic connection with their followers, leading to positive results, both for the company, as well as for the influencer himself.
Of course, to start working with iGaming, you need to study the sector, its advantages and disadvantages, how to attract the public, get to know the iGaming industry, and choose the best market conditions with 1win Partners.
1. Know the industry: Before you start advertising, it is important to understand the market, current trends (read our article on trends), be up to date on popular games, regulations, best practices and industry news. Read the 1win Partners articles, there is content explaining all the details about the iGaming universe
2. Identify your target audience: Know who your potential customers are and adapt your advertising strategy accordingly. For example, if you are targeting casual gamers, your approach may be different than that aimed at professional gamers.
3. Create relevant content: Produce quality content that is informative and useful for your target audience. This may include game reviews, strategy guides, igaming industry news and updates. Make sure you optimize your content for search engines so that it is easily found by users. Your 1win Partners affiliate manager can help you with this.
4. Track metrics and results: Use analysis and tracking tools to monitor the performance of your advertising strategies. This will allow you to identify what is working and make adjustments for better results. Even at 1win Partners you have all your statistics in the palm of your hand, in your affiliate profile.
Remember, promoting igaming platforms requires dedication, knowledge, a good affiliate manager, an understanding of the market, a reliable platform to maximize your ROI.
First, what is an affiliate manager? You are responsible for managing an affiliate marketing program, which is a strategy that allows the influencer to bring traffic to your website through affiliate links.
The 1win Partners Affiliate Manager works to not only recruit new affiliates, but maintains relationships with existing affiliates, helps create marketing campaigns, and tracks the performance of sales generated by affiliates. In short, it helps maximize the potential of the affiliate program to generate revenue for the company.
It is essential to establish a solid and transparent partnership. Explain your goals to the affiliate manager, make sure both parties are aligned on expectations, timelines and values.
Talk to your manager, try the product, show your followers how it works, what your experiences are. This can be done through reviews, live gameplay videos, tutorials, recommendations, among other relevant content. If you have any questions about how to do this, talk to your manager, he is ready to help you.
Also, consider integrating exclusive discount codes, special promotions, this can help boost traffic, conversions and acquisitions.
Closely monitor your statistics together with your manager, monitoring metrics and results to assess the impact, and if necessary, change the strategy. Analyze the engagement generated, the increase in followers, the traffic directed to your business and any other relevant metrics.
Prioritize genuine relationships, offer quality content and always seek to maintain open and positive communication with your manager. With a well-planned strategy, you can generate excellent results.
Send a message to José, our affiliate manager, he can help you get the biggest ROI.
Conclusion
When we talk about digital influencers and iGaming, we understand that it is one of the best ways to generate traffic, since the market has changed and today advertisements are carried out through them. In the iGaming market, choosing a good product and having a willing affiliate manager makes all the difference in the final result.
Always count on 1win Partners to obtain the best results, and follow us on social media so you don’t miss anything about the world of affiliate marketing.
