The long-term partnership will see Kambi Group power the LiveScore Bet and Virgin Bet online sports betting brands.
Kambi Group has signed a long-term agreement to provide its betting service to the LiveScore conglomerate, which comprises one of the world’s leading sports media platforms and two online betting brands.
The agreement encompasses a range of managed services and a suite of award-winning products, including artificial intelligence trading and Bet Builder.
The operator’s internal product teams will also utilize Kambi’s open APIs, as well as leverage Kambi’s powerful incentive tools and personalized betting specials to create a unique experience for its global user base.
The agreement between Kambi and LiveScore Group’s LiveScore Betting & Gaming is expected to contribute significant revenue to Kambi from the second half of 2024, growing as LiveScore Group expands into current and future markets.
Formed in 2019 following a spin-off from Gamesys Group, LiveScore Group is the operator of the renowned sports media brand LiveScore, the leading provider of real-time sports data and streaming service, with over 50 million daily users across more than 200 territories.
Global expansion
LiveScore Group’s brands, LiveScore Bet and Virgin Bet, are currently active in several markets around the world, including a strong presence in the UK, and the current agreement covers the Group’s subsidiaries in Gibraltar, Malta and Nigeria.
The group plans to further expand the LiveScore Bet brand in partnership with Kambi, replacing its existing third-party sportsbook technology.
The new service is expected to launch in several markets from the first quarter of 2024.
Agreement between Kambi Group and Live Score is signed
Kristian Nylén, CEO and co-founder of Kambi, said: “With well-established brands across multiple markets, an incredibly popular media platform that acts as an effective acquisition channel, and an experienced leadership team, LiveScore Group has all the ingredients that Kambi looks for in an operator.
“By partnering with Kambi and integrating our product, LiveScore Group will have the quality they need to deliver on their ambitious growth plans, and we are happy to support them on this journey.”
Sam Sadi, CEO of LiveScore Group, said: “We are excited to join forces with Kambi, the leading independent betting provider, as we look to accelerate our growth in the global sports betting market.”
“By combining Kambi’s technology strengths with LiveScore Group’s world-class sports betting brands, media assets and in-house product teams, I believe we are ideally equipped to create truly memorable experiences for our users,” he concluded.
