Sportsbet.io has taken over as Newcastle‘s new sponsor. The contract, advertised as “multi-year”, does not contemplate showing in club uniforms.
The purpose is to use the company’s expertise in the digital landscape and strengthen the relationship between fans and sports betting “through incisive content, analysis and incentives”.
According to Newcastle, Sportsbet.io is a “digital innovator” and will therefore help interact with the club’s fans.
Peter Silverstone, Chief Commercial Officer of Newcastle, said: “Sportsbet.io is a digital innovator and shares the club’s desire to unlock new ways to interact with fans and those who love sport.”
“Having the Sportsbet.io digital experience part of our Newcastle family will help us work together to create content and incentives that will benefit our fans in territories around the world,” added Silverstone.
Tim Heath, founder of Yolo Group, which owns the Sportsbet.io brand, commented: “This partnership represents an incredible opportunity for us to connect with fans not just locally, but across the globe.”
“We share a common vision to push the boundaries of digital innovation in the sports industry and are thrilled to be working hand-in-hand with the club to create unforgettable moments for these dedicated supporters around the world,” added Heath.
Other club and Sportsbet.io partnerships
The club recently entered into a master sponsorship deal worth £25m a year with Sela, an events company of the Public Investment Fund of Saudi Arabia (PIF).
In addition, from the 2024/2025 season, the club will be sponsored by adidas, replacing Castore.
As far as Sportsbet.io is concerned, Newcastle is the third football club the company has signed a sponsorship deal with. The other two, São Paulo and Southampton, have a bookmaker as their main sponsor.
