In one of the most important moments in Cruzeiro’s history, the club has a new partner. Betfair – one of the largest online betting companies in the world – has just stamped the chest of the team’s shirt that, after three years, is back in Serie A of the Brazilian Championship. The agreement signed is for the master sponsorship of the men’s team and also includes an important space for brand exposure on the women’s uniform – on the back, at the top.
Gabriel Lima, CEO of the club, said: “This historic partnership is the size of Cruzeiro: it has a lot of strength, enormous potential.”
“The club is going through a very special moment. With serious and professional work, we are recovering the supporters’ trust, which is fundamental for us. Cruzeiro to a well-deserved prominent position in Brazilian football’, completed the executive.
The contract model is innovative, based on the culture of cooperation and provides for deliveries that go beyond the properties on the shirts. A series of activities will be aimed directly at the 10 million fans that make up Nação Azul, such as raffles and prizes for VIP tickets and official products, exclusive promotions and unique experiences with the participation of Raposa´s talent.
Betfair also guarantees brand exposure in all Cruzeiro digital media, training uniforms, interview backdrops, prism in the stadium, logo on the team bus and launch of a customized program of club legends.
Kimberley Daly, managing director of Betfair International, stated: “We are very excited about this partnership, as we will have the opportunity to support Cruzeiro at a special and important moment in its 100+ year history. This partnership is a demonstration of Betfair’s commitment and investment in the club’s professional men’s and women’s teams, without losing focus on what is most precious to Cruzeiro: the fans”.
“With Betfair, the game is different, and we put fans at the center of everything we do to bring them experiences that only Betfair can offer,” added Daly.
The sponsorship agreement began this month, in the midst of the club’s 102nd anniversary celebrations, with an initial validity of two years.
The announcement
This Saturday (28), Cruzeiro faced Ahtletic at Arena Independência for the second round of the 2023 Campeonato Mineiro. to Betfair.
The city of Belo Horizonte will also be surprised with several animated projections of the new shirt in iconic buildings, such as the JK building, located in Praça Raul Soares. Launch activations were produced by Octagon Latam, a sports marketing agency.
The buzz around the revelation started in the previous match, against Patrocinense, on January 21st. Raposa debuted in the Campeonato Mineiro with the white shirt stamped with a question mark in place of the master sponsor. The action left fans curious and fueled speculation on social media.
One of the greatest players in the history of world football, Ronaldo Nazário could not be left out of the celebration of this partnership. The former striker – revealed by Cruzeiro and current manager of the club – is also an official ambassador for Betfair. The Fenômeno participated in the announcement from inside the field and will be involved in several activations of the brand with the team.
“Our plans for Cruzeiro are ambitious and the arrival of Betfair is, without a doubt, a milestone in this new phase. The efficient, responsible and sustainable management work that we proposed when joining the club last year gains even more credibility with this novelty. Having the support of a multinational and publicly traded company at this time is a relevant and deserved vote of confidence in our team. I’m very proud and I’m sure the fans are too.”, added Ronaldo.
About Betfair
One of the largest online sports betting providers in the world, it is the official sponsor of the Cruzeiro and Palmeiras teams. Betfair, a company founded in London (ING) in 2000, pioneered the offer of peer-to-peer betting (Betfair Exchange) and manages a complete set of sports betting, entertainment events and online gaming products for more four million customers aged 18 or over worldwide.
Thanks to its cutting-edge technology, the platform offers a wide catalog of products that allows you to bet with your own odds and odds offered by other users. Betfair is licensed to operate online betting and other games in 19 countries including Spain, Italy, Malta, Colombia and Great Britain.
