Betfred USA has been licensed to operate a new sportsbook at Virgin Hotels Las Vegas after the Nevada Gaming Control Board recommended that the state select the operator. The partnership between Betfred USA and the casino, which is owned and operated by Mohegan Sun, was facilitated by Stephen Crystal, CEO and founder of SCCG Management.
The gambling consultancy, which Crystal runs, is the business development arm of Betfred USA. SCCG Management facilitated deals they made in Nevada – the 10th state in which Betfred USA operates. The sports betting brand is also present in Arizona, Colorado, Iowa, Louisiana, Ohio, Pennsylvania, Washington, Virginia and Maryland.
The company adds that it has development partnership plans for the Betfred brand in other states as well, including Alabama, California, Indiana, Kansas, Missouri, Oklahoma and Oregon.
The company adds that it has development partnership plans for the Betfred brand in other states as well, including Alabama, California, Indiana, Kansas, Missouri, Oklahoma and Oregon.
The expansion will aim to provide management consulting services to casino, iGaming, sports betting and eSports companies in Asia. SCCG also says it will provide solutions and resources to existing partners looking to break into Asian markets.
In November 2022, SCCG Management signed an investment partnership with Bettor Fantasy, bringing fantasy sports betting to the North American market. At the time, Crystal announced that the company would provide equity investment, business development and strategic advisory services for the fantasy sports betting platform.
About Betfred USA Sports
Betfred USA Sports is the US subsidiary of the Betfred Group – a bookmaker based in Warrington, UK that owns and operates over 1500 betting shops across the country. The Betfred Group, founded by brothers Fred and Peter Done in 1967, created Betfred USA Sports in 2019 specifically to enter the robust North American sports betting market.
