PointsBet today announced the debut of a new and expanded suite of live betting offers for football ahead of the start of the World Cup.

As part of its proprietary technology integration, OddsFactory, which includes live products for the NFL, NBA, MLB and NCAAM, PointsBet will offer over 130 live football betting options, the largest marketplace for any US bookmaker – positioning itself as the home for live betting during the World Cup and the industry leader in live football betting for fans of the sport.

PointsBet users will have access to an unrivaled number of one minute and five minute ‘Lightning Bets’ markets including ‘Free Kick Awarded, Goal Scored, Goal Kick Awarded, Shots On Target’, and much more. Users will also have the ability to build a ‘Same Game Parlay’ pre-match or live to maximize their live betting experience.

“The 2018 tournament kicked off just a few months after online sports betting was legalized in the US, meaning this year’s tournament will be historic in nature with over 100 million Americans having the ability to place bets online on the biggest sporting event. world, the World Cup,” said Johnny Aitken, CEO of PointsBet USA.

“Football is ripe with live betting opportunities, and we are preparing for a massive increase in football betting activity by offering our integration with OddsFactory ahead of what will undoubtedly be an incredible tournament. We are investing the necessary resources. to make PointsBet into World Cup bookmakers – and we have the technology to do that. Football bettors will have more live options with PointsBet than anywhere else,” added the CEO.

With these new integrations, PointsBet is meeting the pent-up demand for live football betting and allowing punters to get closer to the World Cup action with the best uptime and cash availability.

“Our continued investment in leveraging our in-house sports betting technology with OddsFactory, our proprietary trading feed solution, has enabled PointsBet to produce up to 8 billion calculations in less than a second when we have a full suite of live games in parallel” , said Mark Hughes, Product Director at PointsBet USA.

“With this, PointsBet is able to provide bettors with an immense amount of live betting options across all sports, especially for fans who are looking to get in on the World Cup action. PointsBet offers punters more live betting options in more games than anywhere else in the US,” added Hughes.

In addition to the World Cup, the Football OddsFactory will be available in the coming months in 18 leagues, including La Liga, MLS, French League 1, and the UEFA Champions League.

PointsBet is one of the few sports betting apps that allows users to easily switch between Spanish and English language options and is currently operating in Colorado, Illinois, Indiana, Iowa, Michigan, New Jersey, New York, Pennsylvania, Virginia, Virginia West, Kansas and Louisiana.