With access and the title of Série B guaranteed, Cruzeiro has achieved the goals of the current season and is planned for 2023. Therefore, the club is already negotiating contracts for next year. The new brand to appear in the most noble space of the celestial shirt must be from the sports betting sector, more precisely one of which former player Ronaldo, owner of SAF Cruzeiro, is a partner, Betfair.
The information was published in Uol Esportes and initially released by Rádio Itatiaia. Negotiations have already started and the deal should be sealed for next season. In this way, the current master sponsor of Raposa, Supermercados BH, would change places on the uniform and move to the back.
According to the portal ‘Deus me Dibre’, this new agreement should yield approximately 25 million reais annually to Cruzeiro. Ronaldo Fenômeno was announced as an ambassador for Betfair in the middle of the year, joining the also five-time world champion with Brazil in 2002, Rivaldo.
“Joining the Betfair team of ambassadors is an honor, I will wear, once again, the same shirt as Rivaldo, something we did 20 years ago and makes us very proud to this day. I have no doubt that this partnership with Betfair will bring many amazing experiences to football fans”, Ronaldo said at the time.
But, it is important to remember that Cruzeiro already has a partnership with a company in the betting sector. Currently, PixBet is one of the sponsors of the celestial club. According to Portal Uol, the trend is for the agreement to be finalized and the brand to say goodbye to the celestial uniform in 2023, not generating conflict between companies in the same segment.
About Betfair
Betfair is one of the largest online sports betting providers in the world, and official sponsor of Libertadores and Sudamericana. The company, founded in London in 2000, pioneered the provision of peer-to-peer betting in the betting industry and manages a full suite of sports betting, entertainment events and online gaming products for over 4 million customers worldwide. the world, available for people over 18 years old.
