Currently, social networks have great relevance to leverage services, products and campaigns. Therefore, bookmakers are betting on this niche in Brazil, with a strong presence, especially on Instagram – the third favorite network of Brazilians, with around 122 million users, according to a report by We Are Social and Hootsuite.
Betting on Instagram, CampoBet, a company in the sports betting and online casino segments, managed, in a short time, to become a well-known brand in the country due to social media. Focused on organic growth, the company surpassed the mark of 10 thousand followers in six months and presents itself as one of the main brands in the market.
The recognition of marketing activations on social networks came through the nomination for the EGR Marketing and Innovation Awards 2022, in the Social Marketing category. The award, which took place on June 14, praised the most innovative iGaming companies.
CampoBet’s growth strategy on social media
CampoBet outlined a strategy on social media with Olympic medalists and volleyball world champions, such as Eder Carbonera, Sidão, Tandara Caixeta, Mari, Serginho, among others.
In addition, sports personalities such as soccer player Djenifer Becker, MMA fighters Dudu Dantas, Matheus Nicolau and Luana Pinheiro and footvolley athlete Bello contributed to the brand’s actions, helping Campobet’s expansion in the country.
CampoBet also made its brand noticed at national events, supporting Mesquita, the Women’s Basketball League (LBF), Muay Thai and MMA competitions, in addition to solidarity football.
The strategy also focused on online and offline media personalities such as rappers Batoré and Mohammed, former BBBs Jonas Sulzbach, Alan Possamai and Nati Casassola and digital influencers Camila Loures and Stefani Bays. Today, CampoBet has a monthly retention percentage of 43% of customers registered through social media.
Also, working on Instagram is essential for CamboBet’s growth. The team’s professionals respond to all messages received by customers daily, clarifying any doubts and improving the relationship with their consumers.
