Known for its reputation as the ‘worst team in the world’, Íbis Sport Club, from the state of Pernambuco, took a relevant step by signing a sponsorship contract with BetssonFC, Betsson’s fantasy football game. Thus, the football club’s uniform will now display the bookmaker‘ s game brand in the most valued space.
According to the MKT Esportivo website, this agreement is part of the fantasy game’s dissemination strategy. In addition, this partnership tends to help in the team’s strengthening process, aiming to compete in the other competitions of the 2021 season.
Andre Gelfi, managing partner of Betsson in the national territory, explained the choice of the Pernambuco club in order to leverage the company’s new product. “The choice of the Ibis was not by chance. The team built all its popularity with good humor, in a light and relaxed way, and is very well regarded by the entire soccer community”, he said.
Genfi added: “It is a unique opportunity to kick-start BetssonFC history. In addition, we are passionate about football and this is also a way to encourage and contribute to the development of the sport and its athletes”.
The BetssonFC game spans 12 leagues and approximately 400 competitions from around the world. The fantasy game also gives its participants the possibility to win prizes that can exceed 1 million reais.
“A big team attracts another big team! We are honored to have chosen Betsson and have no doubt that this partnership will be a success for both sides. Our fans, sorry, but I foresee many victories in the future”, celebrated the president of Íbis, Ozir Ramos Jr.
Ibis athletes and idol will participate in a campaign to promote BetssonFC
Due to the signing of the sponsorship contract, the current players of the team and the idol of Ibis, Mauro Shampoo, will be the protagonists of the new BetssonFC ad, which will be released in the coming weeks.