The sports betting house, KTO was announced as the new sponsor of Futebol Clube Cascavel for the 2021 season. The new uniform, featuring the brand, has already been presented and made available for sale to fans during the year-end festivities.
According to the brand manager for the national scene, Cássio Filter, the project of the club based in the West of Paraná is quite different and attracted the company’s attention.
“We saw that it is a young institution, with a huge engagement from its fans and that thinks about the long term. Despite being in Serie D, Cascavel is a management case and in the coming years it will gain enormous visibility. , has already become one of the protagonists “, said the executive.
With the nickname “snake” among its fans, the team already has significant numbers. “We sold almost 60,000 shirts in 2020. This is only because the city and the neighboring municipalities decided to embrace the team. We have a very well-defined strategic plan for the next 5 years. I think we are on the right path,” explained President Valdinei Silva.
Cascavel’s planning to grow in national football follows some well-defined standards, according to the club’s marketing director, Eduardo Serralheiro. “We only form relationships with companies that are serious and with the same policy, ethics and professionalism that we have”.
Locksmith added: “Fortunately, we see all of this at KTO. The negotiations flowed in a very natural way, almost in an atmosphere of friendship “.
In addition to the agreement with the KTO, Cascavel begins 2021 with a place in the Brazil Cup
In addition to the partnership with the bookmaker KTO, the next football season will be historic for the Paraná soccer team.
After being among the first four placed in the State, Cascavel will dispute the Copa do Brasil for the first time. And the first reinforcement has already been announced: the former Czech player. He will coach the team this year.
