Corinthians announced its latest sponsor, the company Viva Sorte, during an event at Neo Química Arena this Monday (10). The club’s president, Augusto Melo, expressed optimism about the two-year agreement reached with the company, although he chose not to disclose the amounts involved.
“We will have the most valuable shirt in the country”, highlighted Augusto Melo, showing confidence that the club will reach the top of sponsorship revenue in Brazil.
The estimate for 2025 is to raise R$212 million. Furthermore, Melo pointed out that, with only two properties still available in the black and white uniform, other negotiations are underway, increasing the value of the Corinthians shirt.
Vacant spaces on the uniform
Currently, the vacant spaces on the uniform are the chest, after the contract with Ale ended at the end of 2024, and the front hem, previously occupied by Foxlux until last December. The back of the shorts has also been free since Lukma‘s departure in April 2024.
The executive director of Viva Sorte, Renato Ambrósio, shared his enthusiasm and highlighted the innovative nature of the contract: “It’s bad to talk about values because it starts to create a type of auction. I can assure you that it is the biggest deal we have closed in our company.
Augusto insisted that we create products. All in all, it is our biggest contract in our capitalization company. I think the value is fair, honest. I’m happy with the way it was built, everything is very clear. We are happy with the investment. We have the Viva Timão license so that we can take it to the fans”, he stated.
In addition to the initial agreement, the club will receive a percentage of the profits generated by the partnership. Ambrósio also added that the rapprochement with Corinthians began last year, but needed to mature before the deal was concluded.
“We looked for Corinthians last year, but Corinthians had better proposals. From then on, we started talking about capitalization bonds”, he explained.
Partnership with Viva Sorte and sponsors of Corinthians in 2025
Viva Sorte guaranteed that the new contract does not conflict with Esportes da Sorte, the club’s current master sponsor.
“When we decided to create a capitalization bond, the first thing Corinthians wanted was this: not to compete with another sponsor”, highlighted Ambrósio, explaining that the product offered is exclusively a capitalization bond.
List of Corinthians Sponsors for 2025:
- Masters: Esportes da Sorte, contract until July 2027;
- Chest of the Shirt: Space vacated after Ale’s departure in 2024;
- Shirt Front Bar: Vacancy after non-renewal by Foxlux;
- Sleeves: Banco BMG, partnership until December 2026;
- Rear Bar: AREA Electric, contract valid until the end of 2025;
- Shoulders: Viva Sorte, agreement until the end of 2026;
- Upper Back: EZZE Seguros, sponsorship until the end of 2025;
- Socks: Kasinski Consortium, contract duration undisclosed;
- Front Left Side of Shorts: UniCesumar, until February 2025;
- Back of Shorts: Space available since March 2024.
