FeedConstruct has just announced a new partnership with World Curling, expanding its commitment to sports innovation and fan engagement around the world.
The partnership will grant exclusive international betting rights to FeedConstruct for a number of tournaments:
- Pan-Continental Curling Championship,
- European Curling Championship,
- Women’s and Men’s World Curling Championship,
- World Mixed Doubles Curling Championship.
By leveraging FeedConstruct’s expertise, World Curling will be able to focus on the integrity and fair play of these broadcast events, while enhancing the fan engagement experience in a new, data-rich way.
Details about the agreement between World Curling and FeedConstruct
World Curling Commercial Strategy Lead James Beatt said: “We are excited to begin our partnership with FeedConstruct. World Curling has been looking for new ways to engage fans around the world and we see this as an important stepping stone in the process.”
“We are excited to partner with World Curling to bring the excitement of curling to a wider audience. Through this partnership, we are committed to increasing fans’ connection to sports,” said FeedConstruct CEO Narek Harutyunyan.
“By covering Exclusive International Betting Rights, we aim to offer an immersive experience that highlights the excitement of each championship, whilst supporting the highest standards of integrity in sports,” he added.
About World Curling
World Curling is the global body that manages the Winter Olympic sport of curling and the Paralympic winter wheelchair sport.
Originally founded in 1966 as the International Curling Federation, it changed its name to the World Curling Federation in 1990, becoming World Curling in 2024.
Currently, the entity is managed by a Council, made up of a President, two Vice-Presidents and six Directors, which includes the President of the Athletes’ Commission.
In addition, they are elected by World Curling’s member associations and are supported by staff based at headquarters in Perth, Scotland and around the world.
