Kaizen Gaming, one of the largest online gaming and sports betting operators in the world, is the newest company to join the membership of the Brazilian Institute of Responsible Gaming (IBJR).

With extensive experience in regulated markets and advanced technology, the group seeks to promote responsible gaming in Brazil. Owner of Betano, recently announced as a sponsor of the Brazilian Championship, the company also invests in events such as UEFA Euro 2024™ and Copa América™️ 2024.

Executive statements

For IBJR’s CEO, André Gelfi, having Kaizen Gaming at IBJR reinforces the institute’s commitment to fostering discussion about the regulation of the Brazilian market with the expertise of its members in the most diverse international markets.

“Kaizen Gaming shares the institute’s ideals in the search for responsible gaming and market sustainability, while ensuring safety for players and investing in cutting-edge technology. We are certain that this will be a very important partnership for the next stages of regulation in Brazil.”

“At Kaizen Gaming, we keep integrity and responsibility at the core of our business. Our employees are committed to providing the safest gaming experiences to our customers around the world, which is only possible in regulated environments,” said Kostas Diorelis, Director of Compliance and Regulatory Affairs at Kaizen Gaming.

“Thus, we welcome the regulation of the Brazilian market, as we have been waiting for this for a long time. Together with IBJR, we will continue working towards a regulated market that will benefit everyone in Brazil”, he added.

With the entry of Kaizen, the Brazilian Institute of Responsible Gaming expands the number of partners to 18 companies.

There are 11 international sports betting operator members (Bet365, Flutter, Entain, Betsson Group, Betway Group, Yolo Group, Netbet Group, KTO Group, Novibet, LeoVegas and Kaizen Gaming), a fantasy games company (Rei do Pitaco), three payment solution providers (Pay4Fun, Grupo OKTO and OneKey Payments), a media group (Better Collective), the agency Clever Advertising and the digital and sports marketing company Volta Pra Marcar.

About the Brazilian Institute of Responsible Gaming

The Brazilian Institute of Responsible Gaming (IBJR) was born from the union of the Bet365 Groups, Flutter, Entain, Betsson Group, Betway Group, Yolo Group, Netbet Group, KTO Group, Rei do Pitaco, Novibet, LeoVegas and Kaizen Gaming.

Therefore, with the aim of encouraging debate about the regulation of this segment in Brazil. Contributing information to defend the creation of clear rules and guidelines so that sports betting companies can operate legally.

Currently, in addition to igaming and sports betting companies, IBJR has among its members payment companies such as OKTO Group, Pay4Fun and OneKey Payments. In addition, media groups such as Better Collective, the Clever Advertising agency and the sports marketing company Volta Pra Marcar.

About Kaizen Gaming and Betano

Kaizen Gaming is a global leader in GameTech, focused on delivering an immersive and responsible gaming experience.

Its brand, Betano, serves millions of customers in Europe, Latin America, Africa and North America. Recognized by the EGR Operator Awards 2023, the company employs more than 2,500 people.

Using cutting-edge technology, the group promotes corporate responsibility initiatives, such as inclusion in sports (such as the Porto stadium’s sensory room for people with sensory disabilities), as well as supporting social and health issues (such as blood donation or bone marrow donation). bone) and improvements in healthcare delivery.