WA.Technology partners with NE Group to launch WA.Africa and expand into African markets.
WA.Technology and NE Group will use their new association to deliver exceptional, customized platforms aimed at new ventures in Africa.
Africa offers enormous growth potential for operators. At the same time, WA.Technology‘s number one priority is to ensure excellence for its customers.
NE Group‘s extensive experience and knowledge of the African market will enable WA.Africa to provide localized omnichannel platforms that seamlessly integrate mobile, retail and online forecasting. All supplied by a team specialized in the African market.
The joint venture and establishment of WA.Africa brings together WA.Technology‘s ambition for global growth and NE Group‘s proficiency in delivering advanced, lightweight front-end solutions explicitly tailored for the African market.
Joining forces
By joining forces, operators will benefit from solutions driven by a customer-centric approach for their players.
NE Group, recognized for its world-class NE Sportsbook and NE Games verticals, provides a modular platform that combines sports betting and casino experiences.
This synergy enhances user engagement and retention, critical elements in Africa’s rapidly evolving iGaming landscape.
Imran Bukhari, CEO of NE Group, expressed excitement about the partnership. “The synergy between both companies is exceptional; we are excited to have created this true partnership with WA.Technology.
Under the leadership of Tim Scoffham, their focus is on global expansion, combined with our specialized sports betting platform.
Thus, bringing lightweight front-end solution to Africa empowers sports betting operators to scale quickly with confidence while delivering exceptional user experiences.
Tim Scoffham, CEO of WA.Technology, added: “This joint venture with NE Group and the launch of WA.Africa represents a major step towards a leading African presence.
The customer is always at the center of everything we do. Operators’ interest in exploring the broad African market has grown significantly.
As a company whose focus is always on getting the best for our customers, NE Group’s local expertise in Africa, combined with our broad spectrum of iGaming platform solutions, elevates capabilities for premier player engagement and impactful customer experiences in this rapidly evolving market.”
About WA.Technology
WA.Technology is a B2B iGaming solutions provider offering its advanced WA.Platform platform, custom turnkey solutions and standalone products.
In addition, the group has specialized iGaming services in its WA.Sports, WA.Casino, WA.Fantasy, WA.Lottery and WA.Poker verticals.
WA.Platform is a fully scalable and customizable solution currently with over 70 game providers, 6800 games and 80 payment methods.
About NE Group
While NE Group, a global leader in iGaming software, specializes in advanced and lightweight front-end solutions. Focusing on innovative sports gaming experiences, the company operates two main verticals: NE Sportsbook and NE Games.
NE Sportsbook offers a rich modular platform, while NE Games has exclusive sports-focused games.
