Play’n GO has announced a partnership with renowned North American gaming company Rush Street Interactive, Inc. (RSI) to launch its games on the BetRivers platform, as the Swedish-founded company continues its expansion into North America.
BetRivers players in Michigan and New Jersey can enjoy Play’n GO’s flagship titles KISS: Reels of Rock, Fire Joker and Rise of Merlin, with the launch to extend to more states where RSI operates in the coming months as well. as a further expansion of Play’n GO’s game catalog, such as the world’s most popular slot game, Book of Dead.
Play’n GO bets on a direct integration strategy
Play’n GO is committed to a strategy of direct integration with the North American operator. And, this partnership will incorporate not only a commercial agreement but also a technical one.
As the online casino entertainment provider will integrate directly into the RSI platform.
Magnus Olsson, Chief Commercial Officer at Play’n GO said, “We have always firmly believed that our games would greatly appeal to the US market and this partnership with Rush Street Interactive, one of North America’s most experienced and trusted online operators” .
“It’s a great opportunity to introduce our games to this audience. Player safety comes first in everything we do at Play’n GO, and RSI’s commitment to a safe and regulated gaming industry makes them a brilliant partner for us.”
“We look forward to getting started and further enhancing the entertainment experience for BetRivers online players,” added Olsson.
Rush Street Interactive Representative Review
Richard Schwartz, CEO of Rush Street Interactive, added: “At BetRivers, we offer our players an engaging and fun gaming experience.”
“So this partnership with Play’n GO makes perfect sense for us to expand our offering to include GO’s portfolio of popular titles.”
“Play’n GO has an impressive catalog of games and we are excited to bring their innovative and high quality games to our BetRivers players. We look forward to many successful years together,” concluded Schwartz.
