Pragmatic Play is expanding its agreement with the Betsson Group to bring roulette in Spanish to Betsafe.
With Betsafe preparing to expand further into Latin America, the deal allows Betsson Group to leverage the experience and reach of Pragmatic Play, whose titles are popular and well-known in the region.
Pragmatic showcases its innovative live casino brand, enabling bespoke customization and dedicated branded environments.
With an array of cutting-edge technologies, the product gives operators complete control over the look and feel of the game.
Home to 20 brands worldwide, the Betsson Group is one of Pragmatic Play’s main partners.
The two companies strengthened ties earlier this year with Pragmatic Play supplying the live casino brand to Betsson’s Swedish operator Jalla Casino.
Building on this partnership, Betsafe is the latest Betsson Group brand to add this Pragmatic content.
Betsafe, established in 2006, has quickly gained a reputation as one of the most respected gaming sites in the world.
Renowned for its popularity in the Nordic countries and Eastern Europe, Betsafe is now taking significant steps to penetrate the growing Latin American market.
Long standing partnership between Pragmatic Play and Betsson Group
Pragmatic has a longstanding partnership with the Betsson Group that spans multiple brands and countries.
Irina Cornides, Chief Operating Officer at Pragmatic, commented: “A personalized brand experience combined with a localized language for roulette is a powerful combination and we are excited to add value to the Betsson brand and its Spanish-speaking players.”
She also stated: “Pragmatic Play has been going from strength to strength in Latin America and we are excited to bring our roulette wheel with Betsafe as it expands into the region.”
Andrea Rossi, Commercial Director Southern Europe and Latin America at Betsson Group, commented: “Pragmatic Play’s customizable branding has already proven to be a success in our operator ownership”.
“We are delighted to bring it to our Betsafe customers. We are confident that our players will enjoy the immersive roulette experience and look forward to working together in the foreseeable future.”
Pragmatic Play currently produces up to eight new slot titles monthly, while also offering live casino and bingo games as part of its multi-product portfolio, available via a single API.
