The Betsson Group is celebrating its 60th anniversary this year. The company was founded in 1963. From its beginnings with a few roulette tables in restaurants in Sweden, the company now operates in over 14 countries and is present in over 20 markets around the world.
The group was one of the first operators to create a responsible gaming team within its operations department and has implemented numerous safe gaming measures. These actions include setting limits, offering self-exclusion options, and providing players with information and resources to help them manage their gaming habits.
Meanwhile, a new Latin American operations center for Betsson was recently opened in Bogotá, Colombia. The opening kicked off with an event attended by the media and entities from the public and private sectors, including Fecoljuegos, the Colombian Federation of Gaming Entrepreneurs.
Compared to last year, Betsson experienced organic growth of 35% in the third quarter of 2022. The markets of Latin America, Central and Eastern Europe and Central Asia partially contributed to this increase.
Betsson has prepared a strategy based on geographical expansion and diversification into Latin America. Jesper Svenson, CEO of Betsson Group, said: “Latin America is a special region for us, so I am especially happy with the opening of this operations center in Bogotá.”
“I am sure that, thanks to the talent present in the company, we will continue our progressive growth in the region and contribute to the development of an industry based on responsible entertainment”, concluded Svenson.
About Betsson
Betsson AB is a Swedish company that offers various online gaming products such as casino, poker, bingo, sports betting and scratch cards through more than 20 online gaming brands including Betsson, Betsafe and NordicBet. The company was founded in 1963.
