Betnacional closed a new agreement and now holds the naming rights for the Championship in 2023. Considered one of the biggest betting brands in Brazil, the site signed a one-year contract with Brax Sports Assets, the company responsible for managing the broadcasting rights and trade of the State of Rio de Janeiro.
One of Brax’s partners, Bruno Rodrigues, commented on the new partnership: “It is the union of a great player with the Campeonato Carioca, which has national brands. It’s a bold move with one of the biggest betting companies in Brazil. The expectation is of the best in terms of activations and the business model”.
In 2022 the property was in the hands of Betfair, another company in the iGaming industry. Cariocão started yesterday, Thursday, January 12th, with the game between Flamengo x Audax, in Maracanã. The final is scheduled for April 9.
Rubens Lopes, president of the Football Federation of the State of Rio de Janeiro (Ferj), highlighted the importance of the competition: “The Campeonato Carioca is a commercial power due to its reach, nationally and even internationally. We are the most watched in Brazil, and our brand will enter the home of millions of fans”.
Betnacional will broadcast Cariocão on Youtube
Betnacional will have the right to broadcast the competition games on its website and its YouTube channel, in addition to promoting activations and having its own brand present on the LED panels and static plaques of the stadiums.
In addition to Cariocão, Betnacional is also a sponsor of other states (Mineiro, Gaúcho, Catarinense and Pernambucano), regional competitions (Copa do Nordeste) and national competitions (Series A and B of the Brazilian Championship and Copa do Brasil).
About the company
Betnacional operates in the sports betting sector, one of the most profitable in the world and has a differential in relation to other bookmakers to carry out financial operations via PIX in the registered account, ensuring speed in transactions. In addition to attractive quotes, which provide a unique experience to bettors.
The site is part of the Betnacional Group, which is impacting the national sector, surpassing the four million customer mark. The platform has betting markets on various sports, such as football, basketball (NBA) and tennis. There are several options for scheduled and live bets.
