Blaze‘s performance in the Brazilian market has generated a recent controversy, causing debates on social media involving prominent personalities and influencers in the country. The betting and casino games company has partnerships with Neymar, Felipe Neto, Gabigol, Cocielo and Santos Futebol Clube itself.
The controversy started with the posting of a video called “BLAZE – Take from the poor and give to influencers” by youtuber Daniel Penin. The content went viral and triggered user complaints against the betting site. Now, Blaze has formally positioned itself with the release of a detailed official note.
“Blaze.com, its partners and partners have been the subject of numerous speculations and allegations in recent social media posts. Blaze.com recognizes that these allegations may result from a lack of knowledge about the way in which Blaze.com conducts its operations. We want to address some of the issues that have come up and look forward to providing the necessary transparency to the public to show that Blaze.com is an honest and legitimate operator.”
Blaze statement clarifies key points of its operation
The statement clarifies some points questioned by customers, such as the alleged commission allocated to influencers based on the loss of users they indicated. “It is important to clarify that Blaze.com does not pay any form of commission or share revenue with influencers for any losses incurred by users who have referred to our platform.”
“Influencers are compensated based on a fixed amount for the deliverables they create for the brand. This structure ensures that the interests of influencers are aligned with those of the platform and its users. Our goal is to foster a community where everyone can thrive together.”
In addition, the bookmaker gave its version of the alleged retaliation after publishing controversial content about the brand. “Blaze.com does not tolerate or engage in any form of threatening or intimidating individuals who express their opinions on our platform. We firmly believe that criticism, when based on facts and personal experiences, is a powerful tool for improvement and innovation.”
Despite this, Blaze said it could seek ‘legal advice’ in the face of ‘remarks that may harm reputation or operations.’. “If we become aware of materially false or defamatory comments made against Blaze.com or any member of our team, we will take appropriate steps to resolve these issues. This may include requesting the removal of inaccurate information or starting a dialogue to rectify misunderstandings.”
“In more serious cases, we may seek legal advice, especially where such remarks could harm our company’s reputation or operations or unfairly harm the personal lives of our team members.”
The company also detailed how its legal operation takes place. “Blaze.com is a completely legal and legitimate company, operating under the supervision of an online gaming master license issued by the Government of Curacao, one of the world’s leading jurisdictions for the regulation of online gaming.”
And, he added: “Our gaming platform complies with all regulations relating to online gambling. This includes ensuring that players are of legal age, that games are fair and not manipulated in any way, and that measures are in place to protect against money laundering and other fraudulent activities.”
It should be noted that Blaze also spoke about its operations in Brazil, the company’s official headquarters and its respective owners, mechanisms to combat money laundering and other irregularities, as well as its way of providing feedback and supporting customers. The full official note from the betting company in English and Portuguese versions can be accessed here.
