Aristocrat Gaming announces partnership with Inspired Entertainment (1)
Aristocrat Gaming announces partnership with Inspired Entertainment

Aristocrat Gaming will facilitate Inspired to bring its virtual sports experiences to the National Football League (NFL). The American football league and Aristocrat already have a multi-year global licensing agreement.

Hector Fernandez, CEO of Aristocrat Gaming, said, “Through Inspired, this expansion of the NFL’s license to virtual sports presents an innovative entertainment option that has never been done before.”

“As part of our overall NFL strategy, we are excited to leverage the global appeal the league offers to current and new fans and to casino, sports betting and lottery players,” added Fernandez.

Inspired’s simulated games will allow customers to bet on virtual NFL teams as they compete in games against each other. All 32 NFL team logos are licensed for use in simulations, as well as the NFL shield and Super Bowl logo.

Standard sports betting style betting options will also be available for these simulated matches, including line bets and total touchdowns.

A great partnership for Inspired

By offering virtual sports, Inspired can facilitate sports betting without the need for a match to be in progress.

Brooks Pierce, President and CEO of Inspired, said, “We are delighted to be working with the NFL and Aristocrat Gaming on this historic new simulated gaming experience to bring fans a unique way to connect with betting.”

“We look forward to launching this partnership and reaching millions of NFL fans with exciting entertainment options both online and at retail,” added Pierce.

Inspired Entertainment has a portfolio dedicated to technology and hardware services related to gaming, betting and regulated casino gaming.

About Aristocrat Gaming

Aristocrat Gaming is a subsidiary of Aristocrat Leisure Limited, a world leader in gaming with over 6,500 employees. The company is licensed in over 300 gaming jurisdictions, operates in over 90 countries and offers a unique blend of products and services.