Denise Coates was born into a family that ran a small betting business in Stoke. Growing up in an environment already related to the iGaming sector, she then decided to delve further into the world of online gambling to create bet365, which ended up making her the richest woman in technology in the UK by a considerable distance.
In 2001, Coates borrowed £15 million, using her family’s betting shop assets as collateral, to build a business around a domain name she acquired on eBay.
The explosive growth in betting has helped to make bet365 the best known brand in the UK. Whilst many other companies in the industry used technology provided by third parties to create their live odds, bet365 developed almost all of their product in-house.
Denise Coates: UK’s highest paid industry executive
Unlike most other billionaires, a large part of Coates’ fortune is received in the form of salary. This means she has repeatedly been the UK’s highest-paid executive, earning as much as £421 million in a single year, outperforming individuals who have amassed the most wealth over time.
About bet365
bet365 is one of the world’s leading online bookmakers. With an impressive number of more than 80 million registered customers globally, the brand stands out for offering high quality personalized services in more than 150 countries, with support for 21 different languages.
Through its own self-owned platform, bet365 broadcasts over 600,000 live events a year, trading thousands of Pre-Match and In-Play markets throughout the year. Furthermore, the company is able to offer high quality gaming sites including bet365 Casino, bet365 Live Casino, bet365 Games, bet365 Poker and bet365 Bingo.
The company founded by Denise Coates employs over 6,000 people, in 8 different locations around the world, to offer a world-class product to its consumers.
