Aposta Nelas EstrelaBet and Internacional launch a campaign for more visibility in women's football (2)
Aposta Nelas EstrelaBet and Internacional launch a campaign for more visibility in women's football (2)

This Wednesday, the 8th, EstrelaBet teamed up with Internacional to launch the campaign “Aposta Nelas” for more visibility to women’s football as a result of International Women’s Day.

In a two-minute video posted on the social networks of the football club from Rio Grande do Sul, EstrelaBet presents a question and answer test that it carried out with fans and high rollers.

With the theme ‘How much would you earn betting on games that have already taken place?’, the bookmaker presented a series of questions related to women’s football. The list of questions included:

  • What was the Brazilian champion team in 2019 in women’s football;
  • How many times has Internacional been champion of Rio Grande do Sul, adding men’s and women’s football;
  • Who scored the last goal of the Campeonato Gaúcho Feminino 2021.

Purpose of the ‘Aposta Nelas’ campaign

The intention of the ‘Aposta Nelas’ campaign is to provoke reflection and draw the attention of fans and sponsors to women’s football. In the advertising piece, EstrelaBet also presented some data that show the discrepancy in values ​​between the men’s and women’s football championships.

“The TV quota for the men’s championship is 78 million reais, for women there is no contract. The men’s championship award is 34 times greater than that of the women’s championship. We have to change this game”, says the campaign.

In addition, the bookmaker invites the public to watch, support and bet on the women’s team. Thus, “5% of the amount bet on women’s football during the campaign will be used to promote women’s football in Colorado”, says the video.

EstrelaBet renewed partnership with Inter until 2025

Remembering that Internacional decided to bring forward the renewal of the contract with the sports betting house EstrelaBet. The bond, which was originally going to expire at the end of 2024, was extended until December 2025. The agreement establishes an amount of BRL 24 million per year.