Genius Sports Group, a leading provider of sports data and technology for sports, betting and media companies, has formed an exclusive long-term partnership with Beach Soccer Worldwide (BSWW).
Recognized by FIFA as the leading beach soccer entity, BSWW has entered into an agreement with the company to boost the development of its sport, selling more than 500 games a year to the regulated betting industry.
Between the Club World Cup, Euro Winners Cup and Beach Soccer Intercontinental Cup and other major events played around the world, Genius Sports has received the rights to distribute live data and broadcasts to its global network from more than 150 betting partners.
After all, beach soccer is one of the fastest growing sports in the world, with TV coverage expanding rapidly in more than 170 countries and official partnerships with La Liga and other brands.
Joan Cusco, President of Beach Soccer Worldwide, said: “With this association, beach soccer enters a new era, in which the value of our data and statistics can contribute significantly to boost the experience that the sport offers its fans”.
Cusco also commented that “at the same time, it gives Genius Sports the possibility to explore a differentiated sport. We are absolutely certain that this agreement will bring exciting new possibilities in the years to come ”.
Genius Sports wants to stimulate global projection of the sport
Sean Conroy, commercial director of the Genius Sports Group, also commented on the new commercial arrangement. “As a global technology company, we are proud to provide our sports and betting partners with valuable solutions and content 24 hours a day.”
Conroy added: “We are excited to expand our global partnership network for beach soccer and look forward to playing a key role in the projection of Beach Soccer Worldwide.”
